The UFO Festival held in Roswell, New Mexico celebrates the 1947 event where a fly saucer crashed landed in the area captivating the nation. This four-day event brings together enthusiasts and skeptics alike. Everyone, even the average human is welcomed to celebrated one the best known UFO cases in American history.

For this project I was tasked to rebrand the whole festival, first are the advertisements for the event: The advertisements are meant to reaffirm that aliens aren’t the horrific chest-bursting or predatory beings sent to enslave us all. No, they’re just like us.