The UFO Festival held in Roswell, New Mexico celebrates the 1947 event where a fly saucer crashed landed in the area captivating the nation. This four-day event brings together enthusiasts and skeptics alike. Everyone, even the average human is welcomed to celebrated one the best known UFO cases in American history.

For this project I was tasked to rebrand the whole festival, next is the wristbands, badges, passport, schedule, website, and merchandise for the event:

A study in a consistent design that flowed throughout all items is featured along with an exploration in typography: